Who, How and What? An In-Depth Exploration on Getting the Most from Google Analytics

Your website is your association's brand. You need to know how well it's performing—and how it can produce better results.

This hands-on workshop, led by a certified Google Analytics professional, focuses on getting the most out of Google Analytics by looking at conference attendees' actual websites.

You'll leave empowered to finally tackle Google Analytics with confidence and sophistication.

* Attendees should be familiar with and already using Google Analytics.