TSAE Lab: Tactics for Better Engagement With Sponsors, Exhib

Generating and increasing non-dues revenue is an essential activity for every association, and your sponsors, exhibitors, and advertisers are savvy buyers with high ROI expectations. Association professionals in charge of selling and managing these relationships often have limited sales experience, and sales is not typically their favorite hat to wear. This half-day, interactive workshop is geared toward professionals who need to fine tune their sales approach and learn the latest trends and expectations from the advertiser, sponsor, and exhibitor community.
Texas Association of School Boards 12007 Research Blvd Austin, TX 78759-2439


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