Learn@Lunch: 3 Roots Process Building a Marketing Strategy

Learn@Lunch: 3 Roots Process Building a Marketing Strategy
Learn @ Lunch is a quick and easy way to get education and networking with little interruption to your work week. Bring your lunch, meet with your peers and learn how to improve your leadership and management skills from a topic expert while you eat. (Includes 1 CAE hour)

The 3 Roots Process for Building a Marketing Strategy 
Did you know there’s a marketing tool proven to increase your success by 300%? This tool is also low-cost, easy to use, and proven by multiple studies across industries. Yet I can’t tell you the number of organizations that breeze right by it or consider it a waste of time. So what’s this magic tool? I’ll tell you in two words: a plan. Together, we’ll walk through the 3-Root Process you should go through before deciding what marketing tactics you’ll use. With hands-on worksheets and activities, you’ll collaborate with fellow attendees to start the process of building your marketing plan. 

Learning Objectives:  
Define what your organization is - and is not 
Explore brand strategy (it's more than a logo!) and why it matters 
Develop an engaging marketing strategy  

About the Speaker 

Juliana Weiss-Roessler is the founder of WR Digital Marketing, a women-run agency in Austin. With 20+ years of experience, she has worked with over 150 organizations, including Dog Whisperer with Cesar Millan, the National Restaurant Association, and the Round Rock Police Department, and has presented to over 570 business owners and leaders. Juliana focuses on empowering small and mid-sized businesses, especially those owned by women or minorities. She understands the struggles these local businesses face, especially when it comes to the relentless task of content production. Her team helps businesses get off that hamster wheel and start crafting a strategy to consistently attract and convert leads. The process involves four steps: plan, implement, measure, repeat. In addition to her professional work, Juliana volunteers for Girl Scouts, enjoys macro insect photography, and treasures time with her husband and kids. Juliana is also a speaker, educator, and author of the upcoming book, Well-Rooted Marketing: Creating a Strategy That Grows with Your Business 
 
When
11/20/2024 11:30 AM - 1:00 PM
Where
Home Builders Association (HBA) Greater Austin 7800 Shoal Creek Blvd. Austin, TX 78757 UNITED STATES

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